🕵️ Competitor Intel

2026-W22  ·  2026-05-25 → 2026-06-01

🕵️ Competitor Intelligence

📅 2026-W22 2026-05-25 → 2026-06-01 8 competitors 287 dark ads 17 organic posts
Jump to: 2026-W22 2026-W21 2026-W20 2026-W19

Respond.io

📣 2 organic posts 🔥 top reactions: 72 🕵️ 103 dark ads 🆕 47 ▶️ 53 ⏸️ 3
📊 Creative Formats: Image ×21Video ×25Carousel ×5Dco ×52
🎯 Funnel Mix: TOFU 30% MOFU 55% BOFU 15% Heavily MOFU-weighted — the 'Retargeting Website Visitors' campaign ID appears across the majority of ads. Cold (TOFU) is concentrated in WhatsApp-specific ad sets ('WA Cold Targeting MDF'), while BOFU shows up only in case-study (Emax) and 7-day-trial ads.
🧠

Respond.io is running a tightly coordinated WhatsApp + AI Agent wedge this week — 8 of the 44 new ads push the identical 'Every channel. One inbox. Your CRM, synced.' line across 4 languages and 4 creative formats, signalling their highest-conviction message bet of 2025.

  • 🎨 Visual Two repeating templates dominate: ~12 ads use the 'WhatsApp + AI = Respond.io' icon-equation lockup over pastel-lavender or dark-purple gradients with a realistic WhatsApp chat mockup proving the claim; another ~5 use a human talking-head format featuring employees in branded 'Responder Team' tees shot in the office. Almost zero stock photography — visuals are either UI-proof or human-real.
  • ✍️ Copy bet Dominant structure is a three-beat staccato tagline → AI capability explanation → integration benefit → CTA. Hooks split between reframe ('Every channel. One inbox.') and loss-aversion ('Slow replies lose customers' / 'Your competitor already replied'). CTAs always end the copy; product is named in the second beat, never the first.
    Every channel. One inbox. Your CRM, synced. AI Agents can pick up first messages, answer FAQs, qualify leads, and hand conversations over to human agents when needed. Respond.io also syncs with your CRM...
  • 🔬 A/B signals Heavy use of identical copy across different creative formats — the 'Every channel. One inbox.' line runs simultaneously as DCO, talking-head video, animated product demo, and static. Conversely, the '200% faster' stat keeps the same creative but rotates the hook between gain-framing and loss-framing. Systematic UTM naming (term=AnimatedVideo, term=Wrapped, term=Emax, term=WhatsappAI) confirms disciplined attribution, not ad-hoc launches.
  • 💡 Steal The $0.00 receipt visual for 'free WhatsApp incoming calls' is the single most stealable concept this week — it makes an abstract pricing benefit instantly tangible in one glance, and ports cleanly across languages with zero re-design.
    With WhatsApp Calling API, receive incoming calls from customers for free.

🆕 New Ads (47)

Every channel. One inbox. Your CRM, synced. AI Agents can pick up first messages, answer FAQs, qualify leads, and hand conversations over to human agents when …

Dco2026-05-25
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Every channel. One inbox. Your CRM, synced. AI Agents can pick up first messages, answer FAQs, qualify leads, and hand conversations over to human agents when …

Video2026-05-26
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Your best sales agent doesn’t sleep. Our AI Agent answers on WhatsApp — on chat and voice calls — so every lead gets a response, 24/7.

Video2026-05-29
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Your best sales agent doesn’t sleep. Our AI Agent answers on WhatsApp — on chat and voice calls — so every lead gets a response, 24/7.

Video2026-05-26
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📣 Organic Posts This Week (2)

🔥 High engagement INSTAGRAM · 2026-05-28 · ❤️ 72 · 💬 0

We came. We built. We won. 🏆 Respond.io has been named winner of Innovation in Marketing Technology at the 2026 TikTok Partner Innovation Awards. 🎉 The awards recognize standout partners turning @TikTok's newest products, tools and innovations into…

Award win announcement

💬 The punchy 'We came. We built. We won.' triadic opener paired with a trophy emoji and a name-drop of TikTok creates social proof plus celebratory energy that begs for likes.

💡 Steal: Open award/milestone posts with a 3-beat triadic declaration: 'We [verb]. We [verb]. We [verb].' + emoji.

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FACEBOOK · 2026-05-28 · ❤️ 2 · 💬 0

We came. We built. We won. 🏆 Respond.io has been named winner of Innovation in Marketing Technology at the 2026 TikTok Partner Innovation Awards. 🎉 The awards recognize standout partners turning TikTok's newest products, tools and innovations into …

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SleekFlow

📣 3 organic posts 🔥 top reactions: 1 🕵️ 71 dark ads 🆕 25 ▶️ 44 ⏸️ 2
📊 Creative Formats: Image ×7Video ×16Carousel ×2Dco ×46
🎯 Funnel Mix: TOFU 25% MOFU 60% BOFU 15% Heavily MOFU — most ads target audiences already considering WhatsApp automation and address specific objections (migration fear, chatbot inadequacy, vertical use cases). BOFU is the free API access offer; TOFU is the AgentFlow category-creation play.
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SleekFlow is running a disciplined templated assault on one specific objection: 'I'll lose my number/chats/team if I upgrade to WhatsApp API' — with 7 of 23 ads hammering coexistence. Secondary bets: an AgentFlow category-creation play ('chatbots are out') and vertical-specific automation pitches into beauty bookings and luxury retail chat commerce.

  • 🎨 Visual 12 of 23 ads use the same blue-gradient template: SleekFlow wordmark top-center, oversized white 3-line headline upper half, phone mockup showing WhatsApp UI overlaid on a SleekFlow CRM contact panel, yellow CTA pill bottom. Vertical-specific ads (beauty, retail) break to 9:16 lifestyle photo + floating chat-bubble overlays.
  • ✍️ Copy bet Dominant structure is pain-point or reassurance headline → 3 concrete benefits → soft CTA, often with a single emoji separating sections. The most repeated angle is the migration-objection killer phrased as 'Upgrade to API without losing X, Y, Z'.
    Upgrade to WhatsApp API without losing your number, chats, or customer flow. Manage conversations across app and API with SleekFlow.
  • 🔬 A/B signals Multiple clean test pairs: identical creative with emoji-vs-no-emoji copy (2015822499009932 vs 1402734174948400), identical copy routed to LP vs book-a-demo (2111946096041287 vs 913541465032410), and same 'DMs Don't Book Themselves' headline on blue vs dark navy backgrounds (1474215604481866 vs 1176952521211737). HK ads carry systematic utm_campaign taxonomy.
  • 💡 Steal The single most stealable line is the migration-objection killer — it names the three specific fears (number, chats, customer flow) that block API upgrades in one sentence. Pair it with the dual-phone mockup to make coexistence visual, not just verbal.
    Upgrade to WhatsApp API without losing your number, chats, or customer flow

🆕 New Ads (25)

Upgrade to WhatsApp API without losing your number, chats, or customer flow. Manage conversations across app and API with SleekFlow.

Dco2026-05-28
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Upgrade to WhatsApp API without losing your number, chats, or customer flow. Manage conversations across app and API with SleekFlow.

Dco2026-05-28
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‼️Chatbot 已經 Out 咗? 認識下 SleekFlow AgentFlow 唔係單純關鍵字回覆，而係識得閱讀 Knowledge Base、識得推薦產品、識得語氣像真人的 AI 智能員工😎 解決香港請人難問題，由請 AI 開始✅

Image2026-05-26
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‼️Chatbot 已經 Out 咗? 認識下 SleekFlow AgentFlow 唔係單純關鍵字回覆，而係識得閱讀 Knowledge Base、識得推薦產品、識得語氣像真人的 AI 智能員工😎 解決香港請人難問題，由請 AI 開始✅

Image2026-05-26
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📣 Organic Posts This Week (3)

FACEBOOK · 2026-05-29 · ❤️ 1 · 💬 0

We’re not hatekeeping AI hacks to boost your sales, we’re SHARING THEM! Want to try out AI agents for yourself and see the difference? Check out AgentFlow, SleekFlow’s own agentic AI for revenue-driven conversations 🦾 #sleekflow #customerexperien…

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FACEBOOK · 2026-05-28 · ❤️ 1 · 💬 0

Food jutsu during lunch break 🍛🍱🥠 Lunch is served but the marketing needs to auramax real quick 👀 #sleekflow #trending #workhumor #officelife #transition

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FACEBOOK · 2026-05-26 · ❤️ 1 · 💬 0

In business, hustle comes in all shapes and forms 🦜 At SleekFlow, our team goes the distance to show that we hear you and show how proactive and dedicated we are for success, just like the male birds dedicated to pull baddies 👀 #sleekflow #workhumo…

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AiSensy

📣 2 organic posts 🔥 top reactions: 2 🕵️ 10 dark ads 🆕 10 ▶️ 0 ⏸️ 0
📊 Creative Formats: Image ×3Video ×1Dco ×6
🎯 Funnel Mix: TOFU 20% MOFU 60% BOFU 20% MOFU-heavy — partner program ads target a warm B2B audience already aware of WhatsApp API, with direct 'Connect Now' CTAs; merchant ads sit mid-funnel with a bundled offer rather than pure awareness
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AiSensy is running two parallel plays this week: a heavy partner/reseller push targeting agencies with margin and revenue-share hooks (6 of 10 ads), and a merchant-side QR flywheel offer anchored by a 30X ROI claim. The agency play is creative-tested, the merchant play is format-tested (UGC vs DCO).

  • 🎨 Visual 6 of 10 ads use a dark navy/purple background with a bold white left-aligned headline, a suited stock male on the right, and WhatsApp chat mockups with coin icons as proof props. Logo sits bottom-right, Meta Business Partner badge top-right on partner ads. Only 1 ad breaks the mould — a UGC Reels-native talking-head video.
  • ✍️ Copy bet Merchant ads run a Hinglish hook + emoji arrow flywheel + bundle stack + ROI number + CTA — identical across 4 ads. This is their highest-conviction message structure: a vernacular emotional hook, a visual process diagram in text, then a stacked free offer anchored by a single big multiplier (30X).
    Customer ek baar aaya, baar baar aayega! 🔄 QR scan → WhatsApp save → Auto messages → Repeat sale 💰 Free WhatsApp API + QR Stand + Broadcasting + Automation Avg ROI: 30X 🚀 Grab the offer now! 👇
  • 🔬 A/B signals Three clear test patterns: (1) identical creative + copy across 2 IDs = audience/placement split (1723565122144992 vs 2365623527295200); (2) identical copy, different creative format = creative test (DCO vs UGC video); (3) DCO template variables on partner ads = dynamic headline test against a fixed visual.
  • 💡 Steal The agency margin pitch is the most stealable line of the week — it compresses the entire reseller economics into 7 words and reframes the buyer as a profit-maker, not a customer. Pair with the navy bg + math callout layout from ad 861509833670924.
    Add your markup. Keep the margin. Serve more clients.

🆕 New Ads (10)

Customer ek baar aaya, baar baar aayega! 🔄 QR scan → WhatsApp save → Auto messages → Repeat sale 💰 Free WhatsApp API + QR Stand + Broadcasting + Automation Av…

Dco2026-05-26
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Customer ek baar aaya, baar baar aayega! 🔄 QR scan → WhatsApp save → Auto messages → Repeat sale 💰 Free WhatsApp API + QR Stand + Broadcasting + Automation Av…

Video2026-05-27
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💰 Partner with AiSensy and use Meta-powered solutions to drive customer engagement, generate leads, and grow revenue.

Image2026-05-26
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💰 Partner with AiSensy and use Meta-powered solutions to drive customer engagement, generate leads, and grow revenue.

Dco2026-05-26
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📣 Organic Posts This Week (2)

FACEBOOK · 2026-05-27 · ❤️ 2 · 💬 0

Comment “WEBINAR” to register for the webinar ____________________ Running ads every month… but still not getting enough site visits? This is why real estate brands are shifting from lead forms to WhatsApp funnels. 👇 A buyer clicks your Instagram …

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FACEBOOK · 2026-05-25 · ❤️ 0 · 💬 0

If you’re running real estate ads but still struggling with poor lead quality, low site visits, or slow follow-ups… this webinar is for you. AiSensy + @metaindia are going LIVE on 28th May to break down the exact WhatsApp + Meta Ads funnel top real …

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Manychat

📣 1 organic posts 🔥 top reactions: 111 🕵️ 101 dark ads 🆕 6 ▶️ 94 ⏸️ 1
📊 Creative Formats: Image ×7Video ×42Carousel ×6Dco ×45Page_like ×1
🎯 Funnel Mix: TOFU 67% MOFU 33% Heavily TOFU this week — reframe hooks and curiosity-driven UGC are designed to capture cold creators who don't yet know auto-DM exists. No BOFU offers, free trials, or pricing mentions.
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Manychat is running a tight, two-track creative system this week: UGC talking-heads for the course-creator audience and DM-mockup statics for the broader Instagram automation buyer. Every ad is either a reframe ('stop using link in bio') or a metric ('20% more spend') — no feature lists, no product shots.

  • 🎨 Visual 6 of 6 ads use one of two templates: UGC talking-head (4 ads, same Black male creator, blurred shelf bg, zero text overlay) or DM chat mockup (2 ads, Manychat-purple reply bubble on light grey, two avatars). No designed banners, no logos in-frame — the purple bubble IS the brand cue.
  • ✍️ Copy bet Reframe hooks dominate: kill the audience's default behaviour ('link in bio') in the first sentence, then tease an unexpected outcome. Mechanic is explained in plain English in a single sentence. CTAs are implicit — copy drives curiosity, not clicks.
    She stopped sending people to her link in bio… and her sales actually went up 👀
  • 🔬 A/B signals Three clean test pairs: (1) identical reframe copy on two different creatives, (2) identical UGC ad duplicated (audience/placement split), (3) same DM-mockup template in English vs Spanish. Suggests a disciplined matrix: lock copy, vary creative OR lock creative, vary audience.
  • 💡 Steal The one-sentence mechanic explainer — no jargon, no setup, just the cause-and-effect. Works as a hook, a body line, or a standalone caption. This is the cleanest way they've articulated 'auto-DM' without saying 'auto-DM'.
    The second someone comments, they get the link instantly in their DMs. No dropoff. No extra clicks.

🆕 New Ads (6)

The second someone comments, they get the link instantly in their DMs. No dropoff. No extra clicks.

Video2026-05-26
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💬 Fast replies = 💸 20% more spend. Automate your DMs & comments for instant revenue wins!

Video2026-05-31
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The second someone comments, they get the link instantly in their DMs. No dropoff. No extra clicks.

Video2026-05-26
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She stopped sending people to her link in bio… and her sales actually went up 👀

Video2026-05-26
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📣 Organic Posts This Week (1)

🔥 High engagement INSTAGRAM · 2026-05-25 · ❤️ 111 · 💬 7

10 years 🥹😭 Happy @manychat bday, everyone!! @themikeyan on how it started and how’s it going

10-year anniversary throwback

💬 Then-vs-now founder content triggers parasocial pride and tagged-employee resharing, driving emotional reactions over informational ones.

💡 Steal: Pair 'how it started / how it's going' founder clip with emotional emoji-only caption on milestone dates.

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Interakt

📣 2 organic posts 🔥 top reactions: 2 🕵️ 2 dark ads 🆕 0 ▶️ 2 ⏸️ 0
📊 Creative Formats: Video ×2

📣 Organic Posts This Week (2)

INSTAGRAM · 2026-05-27 · ❤️ 2 · 💬 0

Hearing this from businesses like Krishi Bhandar is exactly why we do what we do 💚 From streamlining customer conversations to delivering faster support and better engagement on WhatsApp, we’re proud to help growing businesses simplify communication…

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INSTAGRAM · 2026-05-25 · ❤️ 0 · 💬 0

Most businesses don’t lose customers because they lack leads. They lose them because they miss the call. MyCallGenie answers when you can’t, so every customer enquiry still gets captured, handled, and followed up on. Because busy shouldn’t mean una…

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Gallabox

📣 4 organic posts 🔥 top reactions: 21 🕵️ 0 dark ads 🆕 0 ▶️ 0 ⏸️ 0

📣 Organic Posts This Week (4)

🔥 High engagement INSTAGRAM · 2026-05-26 · ❤️ 21 · 💬 0

A big moment for Gallabox 🥳 Customer conversations have changed. They don’t come from one place anymore. They don’t sit with one team anymore. And they don’t end with just a reply anymore. So we evolved 💪 Introducing the new Gallabox ✨ Built for…

Product rebrand launch

💬 Framed a product relaunch as an industry shift using rhythmic 'they don't' triplet that built anticipation before the reveal.

💡 Steal: Use 'They don't X anymore' triplet structure to justify your product evolution before announcing it.

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INSTAGRAM · 2026-05-27 · ❤️ 5 · 💬 0

Eid Al-Adha Mubarak from all of us at Gallabox Wishing you and your family a joyous Eid filled with happiness, peace and prosperity ✨

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FACEBOOK · 2026-05-27 · ❤️ 0 · 💬 0

Eid Al-Adha Mubarak from all of us at Gallabox Wishing you and your family a joyous Eid filled with happiness, peace and prosperity ✨

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FACEBOOK · 2026-05-26 · ❤️ 0 · 💬 0

Today marks a big moment for Gallabox 🥳 We started with a simple belief: businesses should be able to respond to customers faster and build better relationships through conversations. But customer conversations have changed. They don’t come from o…

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Kapso.ai

📣 0 organic posts 🔥 top reactions: 0 🕵️ 0 dark ads 🆕 0 ▶️ 0 ⏸️ 0

Chatbase

📣 0 organic posts 🔥 top reactions: 0 🕵️ 0 dark ads 🆕 0 ▶️ 0 ⏸️ 0

🌐 Cross-Competitor Patterns

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The category has collectively exited message-discovery and entered scale mode — all four competitors are running 2–7x more ads than unique messages, betting their test budget on format and audience rather than copy angle. Respond.io runs one line ('Every channel. One inbox. Your CRM, synced.') across 8 simultaneous variants; SleekFlow funnels 23 ads into 4 LPs. The hook everyone has converged on is speed and loss-aversion, not features.

  • Speed-to-reply is the consensus wedge: Manychat, Respond.io, and SleekFlow all lead with FOMO-framed reply-speed hooks.
  • Statics > video: Only Respond.io commits to video; the others ride chat-mockup templates.
  • Channel pivot: AiSensy (agencies) and Manychat (creators) are quietly reallocating spend to leveraged distribution.
📊

The WhatsApp/DM automation category is in scale-and-optimise mode, not discovery mode — every major player has locked their core message and is now spending test budget on creative format, language, and audience splits. Speed-of-reply and loss-aversion have emerged as the consensus emotional wedge, while feature-led copy and video demos are being abandoned in favor of stylised chat-mockup statics. The quietest but loudest shift: AiSensy and Manychat are both reallocating creative spend toward leveraged distribution (agencies and creators), suggesting direct-to-merchant acquisition economics are tightening.

Decouple message from creative testing

Manychat, AiSensy, SleekFlow, Respond.io

All four brands are running far more ad IDs than unique messages or landing pages. Manychat has 6 ads on 2 LPs, AiSensy has 10 ads on ~3 messages and 2 LPs, SleekFlow has 23 ads on 4 LPs, and Respond.io has 44 ads on ~6 messages. The 'Every channel. One inbox.' line alone runs in 8 simultaneous Respond.io variants.

→ The category has matured past message discovery. Winners are locking the funnel and hook, then spending test budget purely on creative format, language, and audience splits. If you're still A/B testing core value props, you're a cycle behind.

Loss-aversion and speed-to-reply hooks

Manychat, Respond.io, SleekFlow

Manychat runs '[Speed] = [metric] more [outcome]' equations. Respond.io ships 'Slow replies lose customers', 'Your competitor already replied', and 'Reply 200% faster' (with explicit gain-vs-loss framing A/B). SleekFlow's 'DMs Don't Book Themselves' headline runs across multiple background variants.

→ Speed-of-response is the consensus emotional wedge in messaging automation right now. The market has converged on FOMO over features — copy that quantifies the cost of slowness is the dominant hook across three of four players.

Static UI mockups beat video demos

Manychat, AiSensy, SleekFlow

Manychat's DM-bubble statics carry the broader buyer, SleekFlow ran ONE video across 23 ads and leans entirely on its blue-gradient + phone-mockup template, and AiSensy's video is a cautious single test against a static/DCO workhorse. Only Respond.io commits to video at scale.

→ For DM/WhatsApp automation, stylized chat-mockup statics are outperforming video demos on cost-efficiency — which is why three of four competitors barely invest in video production. The product literally IS a chat bubble; showing it statically is enough.

Agency/reseller channel quietly heating up

AiSensy, Manychat

AiSensy has flipped 6 of 10 ads to agency-targeted partner/margin/revenue-share messaging this week. Manychat's UGC course-creator ads ('she stopped using link in bio') are effectively recruiting creators as distribution partners for DM automation.

→ Direct-to-merchant CAC in WhatsApp/DM automation is getting expensive, and competitors are pivoting to leveraged channels — resellers (AiSensy) and influencer-creators (Manychat). Expect a reseller/affiliate arms race in Q3.

Three-beat staccato value-prop headlines

Respond.io, SleekFlow, AiSensy

Respond.io leads with 'Every channel. One inbox. Your CRM, synced.' and 'Chat de WhatsApp. Llamadas de voz. IA. Automatización.' SleekFlow uses comma-separated capability verbs in nearly every coexistence ad. AiSensy uses arrow-separated process flows (X → Y → Z) in place of paragraphs.

→ Rhythmic, fragmented, period/arrow-separated headlines are the prevailing copy structure — built for mobile scan-reading and multi-language localisation. Long-sentence value props are dead in this category.